Posts Tagged ‘iphone’

a funny story about instagram

September 5, 2012

ace & jig

I joined Instagram awhile back (it’s a party over there!). Other than photos of people’s lunches, their pets and kids (guilty), it’s also a great way to get behind the scenes with designers and their customers. Case in point – I was not familiar with Ace & Jig until I started following Cary & Jenna on Instagram. Through their photos, I learned a little bit about who they are and the clothes they make. A few weeks back when I was visiting L.A., I walked into Mohawk General Store and immediately recognized one of their dresses even though I have never seen their work in person. I found a couple of pieces to try on and immediately fell in love with one. I loved it so much, I snapped a pic in the dressing room, posted it on Instagram and tagged Cary & Jenna and they responded.

This to me, is one of the coolest things about social media. I learned about their brand through Instagram. I became a customer because of Instagram. I corresponded with them about my delight with the purchase over Instagram. The instant, visual gratification of this medium is quite fun, and apparently good for business! I’ve got my eye on a few more pieces now…


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